{"id":5989,"date":"2023-05-21T15:33:00","date_gmt":"2023-05-21T13:33:00","guid":{"rendered":"https:\/\/studiocasti.com\/upa-academy-project-work-essilorluxottica-oakley\/"},"modified":"2025-05-28T16:03:18","modified_gmt":"2025-05-28T14:03:18","slug":"upa-academy-project-work-essilorluxottica-oakley","status":"publish","type":"post","link":"https:\/\/studiocasti.com\/it\/upa-academy-project-work-essilorluxottica-oakley\/","title":{"rendered":"UPA Academy Project Work EssilorLuxottica, Oakley"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5989\" class=\"elementor elementor-5989 elementor-5182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1f81b5 elementor-section-full_width elementor-section-content-top elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e1f81b5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-608c21e\" data-id=\"608c21e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b6409 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"61b6409\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/studiocasti.com\/wp-content\/uploads\/2024\/05\/01.jpg\" alt=\"01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/studiocasti.com\/wp-content\/uploads\/2024\/05\/03.jpg\" alt=\"03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" 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class=\"swiper-slide-image\" src=\"https:\/\/studiocasti.com\/wp-content\/uploads\/2024\/05\/07.jpg\" alt=\"07\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 di 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/studiocasti.com\/wp-content\/uploads\/2024\/05\/08.jpg\" alt=\"08\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 di 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/studiocasti.com\/wp-content\/uploads\/2024\/05\/09.jpeg\" alt=\"09\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 di 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/studiocasti.com\/wp-content\/uploads\/2024\/05\/10-w-2.jpg\" alt=\"10-w 2\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86b15c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86b15c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ffd8bd0 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"ffd8bd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b43ede8\" data-id=\"b43ede8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f375aa8 elementor-widget elementor-widget-heading\" data-id=\"f375aa8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UPA Academy Project Work EssilorLuxottica, Oakley<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708e650 elementor-widget elementor-widget-text-editor\" data-id=\"708e650\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-708e650 elementor-widget elementor-widget-text-editor\" data-id=\"708e650\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Project Work realizzato per UPA Academy.<\/p>\n<p>Il progetto si focalizza su una campagna di marketing per promuovere le lenti Oakley PRIZM, mirando a coinvolgere i Millennials attraverso una combinazione di attivit\u00e0 online e offline.<\/p>\n<p>Il concept principale \u00e8 una caccia al tesoro con elementi di gamification, esplorando Milano e altre aree italiane. La campagna integra musica, adrenalina e colori per veicolare le caratteristiche tecniche delle lenti. Sono previste installazioni a forma di prisma in luoghi strategici e promozioni sui social media con l\u2019engagement di influencer. L\u2019app Oakley gioca un ruolo centrale, guidando gli utenti nella caccia al tesoro attraverso un filtro lenti PRIZM AR che consentir\u00e0 ai partecipanti di sperimentare la tecnologia PRIZM riproducendo l\u2019effetto lente colorata.<\/p>\n<\/div>\n<p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac4da4 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"4ac4da4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6b76db7\" data-id=\"6b76db7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3a9788 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"a3a9788\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ce488 elementor-widget elementor-widget-text-editor\" data-id=\"f0ce488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #696969;\">Video<\/span><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb322d7 elementor-widget elementor-widget-ube-popup-video\" data-id=\"cb322d7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/SV4frpLduHk?si=X0b37miZMmJx_L6J&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;56.25%&quot;}\" data-widget_type=\"ube-popup-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ube-popup-video\">\n\t        <button data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/SV4frpLduHk?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-cb322d7&quot;}}\" class=\"btn ube-video-btn elementor-custom-embed-image-overlay btn-md btn- btn-link\">\n\t\t\t\t\t\tPlay Video\t\t\t        <\/button>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5048179 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"5048179\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc58e2 elementor-widget elementor-widget-text-editor\" data-id=\"fdc58e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #696969;\">Anno<\/span><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6922393 elementor-widget elementor-widget-post-info\" data-id=\"6922393\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5971bb9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623c8cd elementor-widget elementor-widget-spacer\" data-id=\"623c8cd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a62b5 elementor-widget elementor-widget-text-editor\" data-id=\"a1a62b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #6c757d;\">Categoria<\/span><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8851087 elementor-widget elementor-widget-post-info\" data-id=\"8851087\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-76b2fec elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Product Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca90bc6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ca90bc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9fa573\" data-id=\"c9fa573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d632da elementor-widget elementor-widget-text-editor\" data-id=\"8d632da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Progetti Correlati<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9535073 elementor-widget elementor-widget-ube-post-metro\" data-id=\"9535073\" data-element_type=\"widget\" data-widget_type=\"ube-post-metro.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ube-post-list-9535073\" class=\"ube-posts ube-posts-metro ube-list-grid ube-post-appender ube-post-image-hover-black-opacity ube-post-hover-show-content\">\n\t<div class=\"ube-grid-item gc-1 gr-1\" style=\"--ube-post-ratio-mobile: 100%;--ube-post-ratio-tablet: 100%; --ube-post-ratio: 100%;\">\n<article class=\"card ube-post-item ube-post-metro-layout-02\">\n    <div class=\"card-body\">\n\t\t            <a class=\"ube-entry-post-thumb card-img\" href=\"https:\/\/studiocasti.com\/it\/bbx-cinema-studio-and-home-cinema\/\"\n               style=\"background-image: url('https:\/\/studiocasti.com\/wp-content\/uploads\/2022\/11\/00-Cinema_Studio_Reboot-2020_B__Denoised-Beauty0005-MOSAICO-512x512-1.jpg')\">\n            <\/a>\n\t\t        <div class=\"card-img-overlay\">\n            <header class=\"ube-entry-header\">\n\t\t\t\t                    <h2 class=\"ube-entry-title card-title\">\n                        <a class=\"ube-post-link\" href=\"https:\/\/studiocasti.com\/it\/bbx-cinema-studio-and-home-cinema\/\"\n                           title=\"BBX Cinema Studio and Home Cinema\">\n\t\t\t\t\t\t\tBBX Cinema Studio and Home Cinema                        <\/a>\n                    <\/h2>\n\t\t\t\t            <\/header>\n            <div class=\"ube-entry-content\">\n\t\t\t\t\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n<\/article>\n<\/div>\n\n\t\t\t<div class=\"ube-grid-item gc-1 gr-1\" style=\"--ube-post-ratio-mobile: 100%;--ube-post-ratio-tablet: 100%; --ube-post-ratio: 100%;\">\n<article class=\"card ube-post-item ube-post-metro-layout-02\">\n    <div class=\"card-body\">\n\t\t            <a class=\"ube-entry-post-thumb card-img\" href=\"https:\/\/studiocasti.com\/it\/mypod\/\"\n               style=\"background-image: url('https:\/\/studiocasti.com\/wp-content\/uploads\/2019\/11\/00-MyPod_MOSAICO_640x512.jpg')\">\n            <\/a>\n\t\t        <div class=\"card-img-overlay\">\n            <header class=\"ube-entry-header\">\n\t\t\t\t                    <h2 class=\"ube-entry-title card-title\">\n                        <a class=\"ube-post-link\" href=\"https:\/\/studiocasti.com\/it\/mypod\/\"\n                           title=\"MyPod\">\n\t\t\t\t\t\t\tMyPod                        <\/a>\n                    <\/h2>\n\t\t\t\t            <\/header>\n            <div class=\"ube-entry-content\">\n\t\t\t\t\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n<\/article>\n<\/div>\n\n\t\t\t<div class=\"ube-grid-item gc-1 gr-1\" style=\"--ube-post-ratio-mobile: 100%;--ube-post-ratio-tablet: 100%; --ube-post-ratio: 100%;\">\n<article class=\"card ube-post-item ube-post-metro-layout-02\">\n    <div class=\"card-body\">\n\t\t            <a class=\"ube-entry-post-thumb card-img\" href=\"https:\/\/studiocasti.com\/it\/pigreco\/\"\n               style=\"background-image: url('https:\/\/studiocasti.com\/wp-content\/uploads\/2022\/11\/00-PiGreco_A_0000-MOSAIC_640x512-1.jpg')\">\n            <\/a>\n\t\t        <div class=\"card-img-overlay\">\n            <header class=\"ube-entry-header\">\n\t\t\t\t                    <h2 class=\"ube-entry-title card-title\">\n                        <a class=\"ube-post-link\" href=\"https:\/\/studiocasti.com\/it\/pigreco\/\"\n                           title=\"Pigreco\">\n\t\t\t\t\t\t\tPigreco                        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      <h2 class=\"ube-entry-title card-title\">\n                        <a class=\"ube-post-link\" href=\"https:\/\/studiocasti.com\/it\/upa-academy-project-work-essilorluxottica-oakley\/\"\n                           title=\"UPA Academy Project Work EssilorLuxottica, Oakley\">\n\t\t\t\t\t\t\tUPA Academy Project Work EssilorLuxottica, Oakley                        <\/a>\n                    <\/h2>\n\t\t\t\t            <\/header>\n            <div class=\"ube-entry-content\">\n\t\t\t\t\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n<\/article>\n<\/div>\n\n\t\t\t<div class=\"ube-grid-item gc-1 gr-1\" style=\"--ube-post-ratio-mobile: 100%;--ube-post-ratio-tablet: 100%; --ube-post-ratio: 100%;\">\n<article class=\"card ube-post-item ube-post-metro-layout-02\">\n    <div class=\"card-body\">\n\t\t            <a class=\"ube-entry-post-thumb card-img\" href=\"https:\/\/studiocasti.com\/it\/bbx-xx\/\"\n               style=\"background-image: url('https:\/\/studiocasti.com\/wp-content\/uploads\/2022\/11\/00-BBX-00-Mosaic-Chrome-White_2__Denoised-MOSAIC-Beauty0000.jpg')\">\n            <\/a>\n\t\t        <div class=\"card-img-overlay\">\n            <header class=\"ube-entry-header\">\n\t\t\t\t                    <h2 class=\"ube-entry-title card-title\">\n                        <a class=\"ube-post-link\" href=\"https:\/\/studiocasti.com\/it\/bbx-xx\/\"\n                           title=\"BBX XX\">\n\t\t\t\t\t\t\tBBX XX                        <\/a>\n                    <\/h2>\n\t\t\t\t            <\/header>\n            <div class=\"ube-entry-content\">\n\t\t\t\t\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n<\/article>\n<\/div>\n\n\t\t\t<\/div>\n\n<div class=\"ube-post-list-paging \">\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Project Work realizzato per UPA Academy. Il progetto si focalizza su una campagna di marketing per promuovere le lenti Oakley PRIZM, mirando a coinvolgere i Millennials attraverso una combinazione di attivit\u00e0 online e offline. Il concept principale \u00e8 una caccia al tesoro con elementi di gamification, esplorando Milano e altre aree italiane. La campagna integra [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[37],"class_list":["post-5989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-design-it","tag-product-design-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UPA Academy Project Work EssilorLuxottica, Oakley - Studio Casti<\/title>\n<meta name=\"description\" content=\"ONE-OFF HQ is a concept designed to contain the headquarters of ONE-OFF LIFESTYLE DESIGN. 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